Privacy Policy

UPDATED PRIVACY POLICY

Effective Date: 01/06/2025

Welcome to Pure Journey ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website (https://www.purejourney.co.uk) or use our services. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal information:

Personal Identification Information: Name, email address, postal address, and phone number (optional).

Payment Information: Standard payment details necessary to process orders (e.g., card details).

Account Information: Information provided when you create an account, including your username and password.

Technical Information: Data collected via cookies and tracking technologies, including Google Analytics (e.g., IP address, browser type, operating system, and browsing behaviour).

Social Media and Advertising Data: Information collected through Facebook Pixel, TikTok Pixel, and related advertising technologies including:

  • Website interactions and browsing behaviour
  • Purchase history and transaction data
  • Device information and identifiers
  • Hashed email addresses for advanced matching
  • Custom audience data for targeted advertising

2. How We Use Your Information

We use your personal information for the following purposes:

Order Processing: To fulfil orders placed on our website.

Email Marketing: To send promotional emails if you have explicitly opted in.

Customer Support: To respond to queries or provide assistance.

Analytics: To analyse website usage and improve user experience through Google Analytics.

Targeted Advertising: To deliver personalised advertisements on Facebook, Instagram, and TikTok based on your website interactions and purchase behaviour.

Custom Audiences: To create lookalike audiences and retargeting campaigns on social media platforms.

Conversion Tracking: To measure the effectiveness of our advertising campaigns and optimise ad performance.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These may include:

Essential Cookies: Required for website functionality (e.g., shopping cart features).

Analytics Cookies: To collect information about how users interact with our site (via Google Analytics).

Advertising Cookies and Pixels: Including:

  • Facebook Pixel: Tracks website visits, purchases, and other conversion events to optimise Facebook and Instagram advertising
  • TikTok Pixel: Monitors user interactions for TikTok advertising optimisation and conversion tracking
  • Advanced Matching: Uses hashed personal information (email, phone) to improve ad targeting accuracy

By using our website, you consent to the use of cookies. You can manage or disable cookies through your browser settings, though this may affect advertising personalisation.

4. Data Sharing

We share your personal information with the following third parties as necessary for our business operations:

Essential Services:

  • Payment Processors: To securely process your payments
  • Platform Services: Shopify, which hosts our website

Advertising Partners:

  • Meta (Facebook/Instagram): We share website activity data, purchase information, and hashed personal identifiers to deliver targeted advertising and measure campaign performance
  • TikTok: We share user interaction data, conversion events, and hashed personal information for advertising optimisation and TikTok Shop functionality
  • Shopify APIs: Product and order data is shared to enable seamless integration with advertising platforms

TikTok Shop Integration:

  • Purchase data and customer information for order fulfilment
  • In-app checkout data for transaction processing
  • Customer service information for support purposes

We do not sell your personal information to third parties for their own marketing purposes.

5. Social Media Advertising and Data Processing

Facebook/Instagram Advertising: We use Facebook's advertising tools to show you relevant ads based on your website interactions. This includes:

  • Custom Audiences created from website visitors and customers
  • Lookalike Audiences based on our existing customer base
  • Conversion tracking for purchases and other website actions
  • Advanced matching using hashed email addresses and phone numbers

TikTok Advertising and Shop: We utilise TikTok's maximum level pixel tracking, which includes:

  • Comprehensive event tracking (page views, purchases, add to cart)
  • Advanced matching for improved ad targeting
  • Events API for server-side tracking
  • TikTok Shop integration for seamless purchasing
  • In-app checkout data processing

You can opt out of personalised advertising by:

  • Adjusting your Facebook ad preferences in your Facebook account settings
  • Managing TikTok ad preferences in your TikTok account settings
  • Using browser settings to block tracking cookies

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable laws (e.g., tax and legal compliance).

Advertising Data: Facebook and TikTok pixel data is retained according to each platform's data retention policies (typically 180 days for conversion data, longer for aggregated insights).

If you close your account, we will delete your data unless it is necessary to retain it for legal reasons.

7. Data Security

We prioritise the security of your personal data. Shopify provides industry-standard encryption and secure servers for data storage and processing. Our advertising partners (Facebook and TikTok) also maintain robust security measures for data protection. However, no system is entirely secure, and we cannot guarantee the absolute security of your information.

8. Your Rights Under GDPR

If you are based in the UK, you have the following rights under the General Data Protection Regulation (GDPR):

Access: Request a copy of the personal data we hold about you. Correction: Request that we correct any inaccurate or incomplete information. Deletion: Request that we delete your personal data, subject to legal obligations. Restriction: Request that we limit the processing of your data. Data Portability: Request that we transfer your data to you or another service provider. Object to Processing: Object to the use of your data for advertising purposes.

To exercise any of these rights, please contact us at info@purejourney.co.uk.

9. International Data Transfers

Your data may be transferred to and processed in countries outside the UK, including:

  • United States (Facebook/Meta and TikTok servers)
  • Other countries where our service providers operate

These transfers are protected by appropriate safeguards, including standard contractual clauses and adequacy decisions.

10. Do Not Track Signals

Our website's response to Do Not Track (DNT) signals aligns with Shopify's practices. Please consult Shopify's documentation for further details.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: info@purejourney.co.uk

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically to stay informed.

By continuing to use our website after any updates, you acknowledge and accept the revised policy.

About Us

Women deserve better. Mothers deserve better. And we're here to prove it.At Pure Journey, we refuse to accept the status quo that tells women to "just deal with it" when it comes to pregnancy, postpartum recovery, and motherhood challenges. We're a female-run wellness company that believes every woman deserves access to products that actually work – not empty promises wrapped in pretty packaging.

The Truth About Motherhood

Let's be honest: the wellness industry has failed women for too long. You've been sold products with questionable ingredients, unrealistic expectations, and zero transparency. Meanwhile, you're expected to bounce back, look perfect, and handle everything with a smile.We call bullsh*t.Your journey through fertility, pregnancy, and postpartum recovery deserves science-backed solutions, not marketing fluff. That's why every Pure Journey product combines clinically-researched ingredients with the power of nature – because you deserve formulations that actually deliver results.

Our Feminist Foundation

As a feminist brand, we're not just selling products – we're challenging an industry that has historically overlooked women's real needs. We believe:

  • Your postpartum hair loss isn't "just part of motherhood" – it's treatable
  • Your pregnancy fatigue deserves real solutions, not patronizing advice
  • Your fertility journey should be supported with proven ingredients, not hope and prayers
  • Your mental wellness matters just as much as your physical health

Radically Transparent

We're done with the ingredient hide-and-seek game. Every Pure Journey product is:

  • 100% transparent – no hidden additives or unnecessary fillers
  • Science-backed – every ingredient chosen for proven efficacy
  • Ethically made – vegan, GMO-free, and cruelty-free
  • UK-manufactured – supporting local communities and ensuring quality

Because you have the right to know exactly what you're putting in your body.

Beyond Profit: Our Impact

We put our money where our values are. A portion of every purchase goes directly to women's and children's charities, including Women's Aid – supporting women and children affected by domestic abuse. When you choose Pure Journey, you're not just investing in yourself; you're supporting other women who need it most.

Our Promise to You

We're here to disrupt the narrative that women should suffer in silence. Whether you're trying to conceive, navigating pregnancy, or recovering postpartum, you deserve products that work as hard as you do. This isn't just about supplements and skincare – it's about reclaiming your power, demanding better, and refusing to settle for "good enough." Because you're not just surviving motherhood – you're conquering it. Ready to demand better for yourself?

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